1. Hyper-Precision Audience Targeting with AI
- Using AI, we analyze real-world behavioural data (foot traffic patterns, dwell time, demographic movement) to display ads at the right place, right time, for the right people.
2. Geo-fenced & Mobile Syncing
- With AI, we can sync DOOH ads with mobile device IDs, delivering follow-up ads to consumers’ phones after exposure.
- This kind of AI-enhanced retargeting results in:
- 2x increase in purchase intent
- 45% higher click-through rates on mobile display ads when paired with DOOH exposure
3. Transparent, Data-Rich Reporting
- Every AI-optimized campaign includes:
- Footfall heatmaps
- Impression counts
- Conversion estimates
- Dwell time tracking
- Clients get daily reports showing how AI decisions are improving ad performance.